The Royal Court Theatre needed more than your common-or-garden HTML email campaign to promote their latest show by acclaimed playwright Caryl Churchill, so we proposed this two-pronged approach: an enticingly curious html email with a click-through to a custom microsite.

The visuals for the show’s marketing feature a bubbling, frothing inky black liquid, and we referenced this with our interactive mouse-controlled drips that spill over, and gradually cover the entire website as the user moves his or her cursor.