Project: Illuminate Bath 2012

We were delighted to be approached by the organisers of this festival of light to produce a stunning, eye-catching identity. The identity needed to sum up the content of the festival without relying on photography of any of the artworks on show: they were mostly commissioned for the festival itself and were not yet complete when our work began.

To overcome this, we created a set of typographic lightboxes in an entirely 3D environment and rendered them into scenes of well-known places in Bath.

From this we created an alphabet, a printed guide, an animation to be projected during the evening, posters, flyers, and on-site signage.